

Brett Bothwell
- Mar 13, 2022
- 7 min
OUT OF THE BLUE: and into the market
It's natural to think creative problem solving and groundbreaking innovation come from big corporations. A corporate entity may have the resources and power to develop products, yet company boardrooms are not great incubators of revolutionary ideas. Company founders may begin as innovators bringing a new product to market, but once the company gets large, responsible to stockholders, stakeholders and maintaining consistent investor returns, appetite for risk can quickly shift